11 Best Social Media Marketing Tips To Adopt NOW!

Social media has been used for many years from well-established brands but from newbies, to grow their audience, generate leads and sales. It may seem hard to build a brand using social media, but it’s now easier than ever to do so and connect with people and grow your brand -ORGANICALLY! 

No matter if you’re just starting or you’ve been active on social media platforms for years, there’s always some room for improvement. 

In this post, we’ll cover social media tips and tricks you can easily apply and optimize your SMM strategy.  

General Tips for Any Platform

1. Create a specific strategy for each social media platform.

Every platform has its own pros and cons, that’s why you need to have a unique plan for each one in order to generate engagement. Your platform may not need to be present on every platform, yet you need your pots to be targeted, you need to have a strategy that is unique to the platform you’re using.

A quick way to figure out if the platform you choose is the right one for your business is by answering the following questions: 

Why am I using this platform?

Who will reach on this platform?

What post types work best on this platform?

How are my posts unique to this platform?

If you have a hard time answering these questions, you might need to dig deeper into your investing time there. Having answered these questions will help you to build your strategy for this platform.

If you’re doing your first steps there, it’d be better to prioritize the quality of your content over the number of posts and platforms you use. It’s better to create the best ever strategy for your business referring to one specific platform and focus on succeeding there rather than sharing your time on 5 different social media networks with doing a mediocre job and have little or no results at all.

2. Be Consistent 

Consistency is a key element when it comes to social media marketing. How often you post should be specific to each social media platform you use. Some networks like Twitter, Tiktok, and Instagram (stories) require you to be active a lot of times per day to get the best result from your audience. Other platforms, like regular Instagram posts, Facebook updates, and Youtube, don’t have such urgent characteristics and you can go easy on them. When you’ve determined your post strategy, take a look at factors such as how the algorithm of each platform works, and if the content is following a chronological order or is curated based on other factors. 

This goes back in with your social media marketing plan. You should outline:

• How often you plan to publish on each social media platform based on best practices for that platform
• What type of content you plan to post on each platform
• Who is your target audience on each platform

KEEP IN MIND: Your followers are likely following hundreds or even thousands of other people. If you’re not publishing new content as often as the other accounts out there, it’s easy to get lost and forgotten.

3. Focus on your message

Each platform you use will have it’s own unique demographic. There will be an overlap of the people you’re targeting on each platform, but it’s still important to understand your demographics so you can tailor your message to have the most impact.

Having a focused message will help you create higher quality content that is on brand and resonates with your audience. Having a strong message that you stay loyal to, you can be sure your social media posts are always relevant to your audience. 

4. Watch what’s trending 

After having your message determined, the next step you should follow is to keep an eye on the popular trends on each platform. If you catch a pattern or a strategy rising, if it aligns with your message and audience, it’d be a great idea to use it to drive engagement. 

Be careful, though, to not jump on every trend you see. Creating posts that don’t support your message will not help you gain more engagement and it’s very possible to hurt you by showing your audience something they’re not interested in. 

That’s why it’s so essential to have a focused message that you can use as a baseline.

5.Measure & analyze results

Analytics, as referred to in a previous article, is vital for your social media marketing, as you need to make sure you’re getting the best results from your SMM strategy. It’s a sad fact the over 40% of businesses don’t accurately track their ROI at all, which means there’s no way of knowing if their strategy is working or not. 

To simplify your tracking process, identify key metrics that are important to your brand.

Some of the metrics that you want to look for are:

• Reach and engagement for Facebook
• Impressions, retweets, and mentions on Twitter
• Clicks, impressions, and interactions on LinkedIn
• Engagement and impressions on Pinterest
• Likes, comments, and mentions on Instagram
• Views and engagements on Instagram Stories

You should track these metrics on a weekly, monthly, and quarterly basis so you know when and if you need to make changes to your social media strategy.

6. Invest in Video Content

Video content is booming right now! IGTV, the rapid growth of Youtube, Facebook Live, and Tiktok have made social media users consuming more video content than ever before. 

Video content not only gives really higher engagement but in fact, networks like Facebook and LinkedIn are giving higher priority in their algorithm to users posting video content. Meaning that brands using video are getting more exposure and reach than the brands that keep using the traditional text and images posts. 

7. Join in on communities

Large social networks have smaller communities, and they’re increasing really fast. Whether it’s Facebook groups, Twitter chats, LinkedIn Groups, or Instagram grouped DMs, there are so many opportunities for you and your business to connect with like-minded people and companies in your niche. 

Being a part of these communities will help you establish yourself or brand as an authority and let you connect with your more passionate audience.

8. Interact with your audience

No matter the platform you're using, interacting with your audience is the best thing you can and have to do for your business. 

Social media users crave authentic interaction with the brands they follow, it builds trust. So on top of posting high-quality and relevant content, make sure you’re keeping an eye on each platform you use and engaging with your audience. Answer questions that come up on your posts, handles, or hashtags.

If you notice other users having a conversation about your brand or product, don’t be afraid to participate in and add additional value. Users want to know that there is a real person on the other side of the computer and not just a bot that sends out links all day.

You want your social media presence to represent a two-way line of communication. Engage WITH people rather than just talking at them.

9. Don’t be discouraged by algorithm shifts 

Social media sites are well-known for randomly changing their algorithms without notice, leaving a lot of users frustrated at their lack of exposure. 

Instead of looking for a quick fix, aim to understand what’s changed in the algorithm and adjust your content strategy — in many cases, maintaining high-quality content will help you avoid significant consequences from algorithm changes.

When algorithms change, it becomes crucial to stay present and to follow your users where they find the most value. A great example is Instagram. Instagram regularly changes its newsfeed algorithm and many users have noticed a significant drop in engagement in their posts. But Instagram Stories have remained consistent and still post chronologically. 

So if your posts aren’t getting as much interaction as you’d like, shift your focus to reaching people through Instagram Stories. You can post a Story when you have a new post on to encourage people to click through to your profile and like the photo. This will let the algorithm know that users want to see your posts and do a better job of showing your posts to people who engage with them.

10. Influencers and micro-influencers 

Gaining the trust of your audience on platforms that are so full of content is one the toughest things but a great way to target your audience on a more personal level is to create partnerships with influencers in your niche to help you promote your products or services more organically. 

Partnering up with an established influencer activates the following in your niche, your brand gets exposure to a new audience that might no be aware of your company.

You can choose between nano influencers, who cultivate a small but passionate and more personal niche of followers. 

As influencer marketing grows, micro-influencers and nano influencers add an extra level of authenticity. They have a loyal audience that knows them and trust them, getting a shoutout from them will let their followers know they recommend you as a brand to trust. 

11. Involve your entire team 

Your social media team doesn’t have to be the only people contributing to your social media posts.

Encouraging your employees from other departments to help your social media marketing efforts, whether it’s by contributing content to the blog, sharing their photos will show your followers that there’s a team of people behind the brand they follow and this will build transparency and grow their trust in you.

Conclusion

Social media is constantly changing. We see new updates and trends emerging every year, causing marketers and strategists to have to change their strategies in order to keep up. No matter if your audience is huge or you’re just starting, you can always use these tips to build your social media strategy. They can help you go ahead of your competitors and grow faster in a way that adds more value to you and your industry. 

What social media tips and tricks that do you use to grow your brand? Let us know in the comments!