3 Easy tips to revive your marketing strategy

Whether your company is big or small, or you're a freelancer, learning new marketing skills and refreshing what you already know can help you both you or your team. Here you will find some tips

you can use straight up this minute.

1. Do less, achieve more

Multitasking doesn't really help you get more done in fact it can do more harm than good. 

According to a study, it can take even 25 minutes to resume a task after being interrupted. This means, interrupting a task to work on another one can make both projects take much longer to complete. 

So how can you keep yourself focused? A simple way to do this is to start every day by choosing one important thing to focus on first. Try picking the most challenging thing on your list. It's much easier to start with the most difficult tasks and then move on towards the simpler.

By starting with that one important task first thing, you get an energy boost that can carry you through the rest of your day.

2. Use the marketing tools you know best

You're probably using one or more marketing tools, either for scheduling, advertising, or to help you manage your social media accounts. But are you as skilled as you'd like to be? 

Whether you've just started or you're well on your way, make sure you keep increasing your knowledge with e-learning courses or even Youtube videos, tutorials and ebooks. Until you're confident enough to use these tools, try to use simpler ones or even do things manually.

3. Innovate

If you're feeling ambitious and want to level up, not only your products or services but the whole organization, consider building a culture of innovation.

Incorporating a design thinking strengthens people’s ability to innovate by having them embrace and practice a certain mindset. 

To start by what exactly means "design thinking". Design thinking is a design methodology that provides a solution-based approach to solving problems. It’s remarkably useful in tackling complicated problems that are unclear or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing

So, the next time you need to solve a problem, you can try to grow your or your team's creative ability by focusing on the principles of empathy, expansive thinking, and experimentation.

It’s great to create an innovative product or service and it's not so great to build one that’s useless to people. That’s why your clients should be your number 1 focus. When you get inspiration from their needs, feelings and motivations, you can create really meaningful solutions to actual problems.