Instagram Questions: 6 Ideas to use them to market your business
Instagram introduced during the summer of 2018, a new feature called “questions” stickers that can be added to your Instagram Stories.
Of course, many individuals use this feature as well, but with a little creativity, it also has many different uses that can help you market your business. So why not give it a try?
There are many ways to use the Instagram Question Sticker to grow your brand and your business. We're going to see six different ideas that you can implement right away.
1. Answer Questions About Specific Products or Product Lines
Entrepreneurs and business owners tend to be an innovative group of people - always introducing new features and services. Sometimes followers don’t know why they would need a new feature or service, or they may not understand what it does.
When that happens you need to educate your customers and followers in order to let them know what problem this new product/feature/or service solves.
Instagram questions are an excellent way to answer customer questions in real-time about any product or service, and it’s especially good for answering questions about new and innovative lines that you’re bringing to the market.
This kind of feedback is priceless to business owners. It can help you address any weaknesses in the product or feature, give you new ideas, and help you develop sales copy around the features that your customers really like.
Getting feedback directly from your followers is one of the best ways to make sure you sound like your target market.
2. Create Custom Audiences
People who engage with your brand are more likely to buy from you. You can use questions to increase that engagement. Once someone engages with you on Instagram you can then create what’s called a “custom” audience, which means you can create ads that are only shown to people who already interacted with you – often referred to as a “warm” audience.
Then you can show this engaged warm audience the appropriate ads that promote your products and services. Often engagement audiences are some of the most profitable ads you can run.
And while you will always need to find ways to attract new attention to your brand, it’s important to advertise to those people who already like you and engage with you.
3. Use Instagram Polls to Create Short Surveys
People love to take polls. Just look at any social media feed and you can see just how many people are giving their opinion on “best hits of the 80s” or just about anything else at any given time. Using polls can help you calculate the interest around a particular product line so that you know where to put your advertising spending, and have a better idea of what your customers are more likely to buy.
Starbucks often uses polls to ask their followers which drink from the two compering is their favorite one. This not only helps them decide what coffees to feature but also can build engagement and desire around new products
If you have a small amount of inventory and are figuring out what to spend more money on, this type of poll can also really help to estimate what might move better for you in order to maximize your sell-through by picking the most popular item to hold inventory in.
4. A Traditional Q&A
If you have a business where people are interested in what you do or who you are behind the scenes, then this approach can help to create raving fans.
For example, if you make original artworks to sell on Etsy then you can ask people “What kind of art inspires you?”
Or if you’re a life coach you may ask “What questions do you have about anxiety?”
These types of questions can help your followers get to know you and can help you find new roads of interest and communication with your followers.
For instance, in the life coach example, you may get answers that allow you to develop a new mini-course or email marketing series around a specific type of anxiety that your community brings up over and over. If you do your research this way then the solution you offer will be tailored to your community and be likely to get higher conversions.
There is another great benefit to asking a question like this as well. When people like you, they’re much more likely to buy from you and this type of Q&A helps to create a more personal bond and closer connection with your prospects.
5. To Get Ideas for a FAQ page
This might be a bit of an unusual way to use Instagram Questions, but it works well. By simply asking your followers to “ask you anything” you can find out what’s on their mind and what their most frequently asked questions actually are. This approach beats guessing what your followers have questions about.
What works well is creating a spreadsheet with all the questions that you get. Then you can sort the spreadsheet to see the most common questions. You can use those to create a high-quality FAQ that your customers will love, both on your website and in the Stories Highlights section of Instagram.
6. “How Can I help?”
If you’re an influencer or an expert, this can be a powerful strategy to build trust with your audience. The best bet here is to set a time limit on how long you’re going to be online. Say something like “I’ll be answering questions for the next 20 minutes. Ask me anything.” And then answer the questions. This can be an amazingly effective strategy at building credibility as an expert in your field.
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