Why Is SEO so Important?
First things first! What is SEO?
SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.
Search engine optimization is now more important than ever and it is essential for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.
If your business depends on customers visiting your website, then you should take a second and ask yourself if you’re happy with the number of customers you’re receiving from your site. If the answer is yes and you’re overloaded with
work, then you probably already had your site optimized or chose other means of promotion. However, being here and reading this article, probably means that you're in search of answers or suggestions to drive more traffic to your website.
Now that we got that out of the way, let’s address why optimization is important.
The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors or potential customers to your website or your online store, your website needs to appear in one of the top positions.
Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
SEO is a good way to increase the social promotion of your web site (for free)! People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels
Let's be more practical, SEO is an essential part of the online world when it comes to actually make money but the web is a HUGE place and you might need some extra help. That extra help has a name, SEO - Search Engine Optimization!
Whatever your company sells or offers as a service is more than likely offered by many others. Some of your competitors have probably already had their site optimized. My point is that there are probably 100’s if not 1000’s of sites ahead of you in the search engines.
A professional SEO can rank your site and bring EFFECTIVE traffic your way. Let’s use an example.
Let’s say you’re selling candles and you want your site to come up in Google when someone types in “candles”.
Now there is definitely some competition going on to rank for that term, but not a whole lot. You’re competing with roughly 7 million other sites using that term. Now you’re probably saying to yourself 7 million! That’s a lot! It may sound like a lot, but it’s not that bad.
The term “candles” was searched for a total of 2,580 times over the last 110 days. This is according to a very accurate tool we use to find key terms to use. Let’s say you rank #1 for that term and you get everyone who searched for that term to click on your site. Now, assuming you get 10% of the total traffic to complete a sale, that is 258 sales.
Assuming a candle is 5 dollars and each person only purchased ONE candle. 5×258 = $1290 Not bad right? The hard part is done. That’s getting people to your site. Now all you have to do is sit back, relax, and watch sales increase. The possibilities are endless
SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.
Search engine optimization is now more important than ever and it is essential for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.
If your business depends on customers visiting your website, then you should take a second and ask yourself if you’re happy with the number of customers you’re receiving from your site. If the answer is yes and you’re overloaded with
work, then you probably already had your site optimized or chose other means of promotion. However, being here and reading this article, probably means that you're in search of answers or suggestions to drive more traffic to your website.
Now that we got that out of the way, let’s address why optimization is important.
The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors or potential customers to your website or your online store, your website needs to appear in one of the top positions.
Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
SEO is a good way to increase the social promotion of your web site (for free)! People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels
Let's be more practical, SEO is an essential part of the online world when it comes to actually make money but the web is a HUGE place and you might need some extra help. That extra help has a name, SEO - Search Engine Optimization!
Whatever your company sells or offers as a service is more than likely offered by many others. Some of your competitors have probably already had their site optimized. My point is that there are probably 100’s if not 1000’s of sites ahead of you in the search engines.
A professional SEO can rank your site and bring EFFECTIVE traffic your way. Let’s use an example.
Let’s say you’re selling candles and you want your site to come up in Google when someone types in “candles”.
Now there is definitely some competition going on to rank for that term, but not a whole lot. You’re competing with roughly 7 million other sites using that term. Now you’re probably saying to yourself 7 million! That’s a lot! It may sound like a lot, but it’s not that bad.
The term “candles” was searched for a total of 2,580 times over the last 110 days. This is according to a very accurate tool we use to find key terms to use. Let’s say you rank #1 for that term and you get everyone who searched for that term to click on your site. Now, assuming you get 10% of the total traffic to complete a sale, that is 258 sales.
Assuming a candle is 5 dollars and each person only purchased ONE candle. 5×258 = $1290 Not bad right? The hard part is done. That’s getting people to your site. Now all you have to do is sit back, relax, and watch sales increase. The possibilities are endless
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